What’s the Best Way to Make Sure Your Listing Is Seen?



Our team uses a variety of aggressive marketing strategies to ensure our clients find buyers. Here are just a few of them.

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Today, let’s talk about how to aggressively market your home.

First, why is it important to be aggressive when it comes to marketing your home? Most homes that sell for high prices typically sell in the first 30 days, so it’s very important that you market the property to increase the amount of traffic onto your property within that time in order to bolster your chance of getting the highest price.


The more homebuyers who come to look at your home, the better your chances are of getting a good offer quickly, meaning more money for you.


Here are some tips and tricks we at the Michael Kaim Team use to promote properties:

1. Internet. Today, 90% of all buyers start their search online before even getting out to look at properties. Make sure that your home is exposed on all the major sites as a featured listing. Getting featured-listing status is easy with our team because we sign up as a Zillow premier agent, and our listings stick out like a sore thumb. Websites like Zillow, Trulia, Homes.com, and Realtor.com are our top four sites that will expose your home right at the beginning of your listing period.

2. Professional photography. When you list the property for sale, you’ll want to make sure that the house is staged properly so that it looks great in photographs, which also ties back into maintaining a strong online presence.

3. Direct mailing and print advertisements. We have ads in every major news publication, so we’ll capture all the buyers who don’t search online. Additionally, we send out “just-listed” postcards to your area, which would tell your neighbors that the house is for sale. We can also post signs in your front yard to alert passers-by.

4. Email blasts. We can send out emails to not only the top producers in the industry, but also to our database of 20,000 buyers and sellers that we have registered on our site.

Between all of these marketing tools, we’re sure to find you prospective buyers. If you have any questions, you can always reach me by phone or email. Make it a great day!