What’s the Best Way to Make Sure Your Listing Is Seen?

Our team uses a variety of aggressive marketing strategies to ensure our clients find buyers. Here are just a few of them.

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Today, let’s talk about how to aggressively market your home.

First, why is it important to be aggressive when it comes to marketing your home? Most homes that sell for high prices typically sell in the first 30 days, so it’s very important that you market the property to increase the amount of traffic onto your property within that time in order to bolster your chance of getting the highest price.

The more homebuyers who come to look at your home, the better your chances are of getting a good offer quickly, meaning more money for you.

Here are some tips and tricks we at the Michael Kaim Team use to promote properties:

1. Internet. Today, 90% of all buyers start their search online before even getting out to look at properties. Make sure that your home is exposed on all the major sites as a featured listing. Getting featured-listing status is easy with our team because we sign up as a Zillow premier agent, and our listings stick out like a sore thumb. Websites like Zillow, Trulia, Homes.com, and Realtor.com are our top four sites that will expose your home right at the beginning of your listing period.

2. Professional photography. When you list the property for sale, you’ll want to make sure that the house is staged properly so that it looks great in photographs, which also ties back into maintaining a strong online presence.

3. Direct mailing and print advertisements. We have ads in every major news publication, so we’ll capture all the buyers who don’t search online. Additionally, we send out “just-listed” postcards to your area, which would tell your neighbors that the house is for sale. We can also post signs in your front yard to alert passers-by.

4. Email blasts. We can send out emails to not only the top producers in the industry, but also to our database of 20,000 buyers and sellers that we have registered on our site.

Between all of these marketing tools, we’re sure to find you prospective buyers. If you have any questions, you can always reach me by phone or email. Make it a great day!

Why Am I in the Business?

Why did I choose real estate as a career? Here’s a little background information on my story.

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I get asked nearly every day about why I got into the real estate business. A lot of you don’t really know my background and what drives me to help people in the real estate business, so I’m going to go through that today.

I’ve been licensed in the business for two decades now, since 1997. I’ve been around the business my entire life, however. Both of my parents have been licensed for over 45 years. My dad has been licensed since 1963. As a kid growing up, it was normal to talk about real estate at the family dinner table. It was always exciting for me.

I love providing a sense of hope to buyers and sellers out there.

When I was sophomore in college at John Carroll University, I got my license and started helping people in the industry and I haven’t looked back since. I’m passionate about helping people and this career gives me a great way to do that. Whether it’s a first-time buyer or a long-time client, I love helping people make these big moves in their lives.

I can’t tell you how many times over the years we’ve had a listing that didn’t sell with another agent. Each time, we’ve been able to take the home, determine why it didn’t sell, and re-list the home with a different strategy to get it sold. I love providing that sense of hope to the hopeless home seller.

Although we’ve been able to successfully help over 3,500 families over the year, I’m never too busy for my clients. I have a great staff in place that allows me to meet directly with my clients in order to understand their needs even better.

If you or someone you know is thinking about buying or selling a home anytime soon, don’t hesitate to give us a call or send us an email. I look forward to hearing from you.

11 Reasons to List Your Home During the Holiday Season

Today, I have a list of 11 great reasons to put your house on the market this holiday season.

Looking to buy a Home in Northeast Ohio? Search all Northeast Ohio homes for sale. Selling Your Home in Northeast Ohio? Use our home evaluation tool.

The holidays are just around the corner. There are 11 reasons why it’s important to list your home during the holidays, especially if you are motivated to sell your home.

1. Buyers are more serious this time of year. There won’t be any tire-kickers going through two feet of snow in terrible weather to look at homes. The buyers who are out there are not going to waste your time; they are serious about making a purchase.

2. There will be fewer homes on the market, which means you will have less competition. Less competition leads to higher demand for your house, which will naturally allow you to get more money.

3. There will be less demand for your home in January when inventory goes up, which will mean less money for you at that time.

Today, I have a list of 11 great reasons to put your house on the market this holiday season.

4. Houses show better when they are decorated for the holidays.

5. Buyers tend to make more emotional decisions during the holidays. They are thinking about being with their friends and family in the new home. As a result, they tend to make emotional decisions when choosing a home.

6. Buyers have more time to look at homes during the holidays than they do during the normal work week. If buyers have time off, they are looking at properties.

7. Some buyers need to buy before the end of the year for tax reasons. People might be buying an investment property. They may need to do a 1031 exchange and move money from one investment into your property before the end of the year.

8. Relocation buyers need to move before January 1. Since relocation buyers need to start their new jobs in January, they need to close and be in the house in December. If your house is not on the market, you will miss those relocation buyers. It’s advantageous to have your house on the market during the holiday season because you might get that corporate relocation buyer who has to make a purchase before January 1.

9. You can restrict showings during the holidays. If you have family over for Thanksgiving or the holidays, you do not have to show your home on those days. We can schedule more efficient showings on other days for serious buyers so you don’t have to worry about hosting the holiday celebration and making your home available to buyers at the same time.

10. You can sell now and delay the closing. You don’t have to close in November or December; you can close at the end of December and have a delayed possession period. We can also delay closing until January or February so that you don’t have to move during the holidays.

11. By selling now, you will be a non-contingent buyer in the spring. You won’t have to wait for your current home to sell before you can buy a new one in the spring market. Plus, you can also sell high during the winter, when inventory is low, and buy low in the spring. Once inventory goes up, you will have more options and can get a better deal.

As you can see, putting your home on the market during the holiday season comes with a number of benefits. If you have any questions, please don’t hesitate to give me a call or send me an email. I would be happy to help you!