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Yes, you can list your home with a “For Sale” sign, an open house and a few fliers handed out here and there – but do you really think that in today’s “here and how” digital age that would be enough? Of course not! In fact, I have it on good record that homeowners that hire agents subscribing primarily to older methods simply do not enjoy the same level of success that others do. So before you list your home for sale and as you decide on an agent to hire to help you sell your home and get you top dollar, consider these three essential aspects to the equation.
Your Property’s Value
Before deciding on a price, it is a good idea to know and understand the present value of your home. There are a few viable methods of determining this but the most convenient and frankly the easiest way is to request a Comparative Market Analysis from a professional. Real estate professionals are well versed in helping consumers find the values of their home and they do so by studying and compiling data from recently sold like-kind homes in your area. In addition, they evaluate current listings in the same class as your property and then assemble a report.
A Solid Marketing Plan
Just like there are two types of agents, there are two types of marketing strategies: reactive and proactive. In today’s extremely fast-paced world, it is critical that you choose an agent with an aggressive marketing plan. Not only is that a factor but also it is equally as important how they choose to put forth your property on the market. Ask whether they utilize the Internet to gain exposure for your home? Are virtual tours and other marketing tools used? Are they advising you with unique methods of marketing your property – methods that stand out from the competition?
Preparation and Staging
So many homeowners underestimate the value of preparation prior to placing their homes on the market. Though your home may very well be ready for showings and you may feel it is already staged to perfection, be prepared to need additional spruce ups in order to properly present your home on the market. Professional stagers will often advise on ways to make a home feel less personal, or more spacious, less dated or whatever else may be the desired look and feel in your community. It is critical to spend some time and energy on this aspect of listing your home as it can make or break your success in selling the property.
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If you would like to get more information on the value of your home, request a customized market data report, have your home be evaluated or anything else real estate related, please contact us today! We would love to hear from you and welcome the opportunity to serve you!
